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Top Best Time To Post On Instagram In 2022

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Most people want a Kardashian-style Instagram following to help them build a brand and promote products or services. They also desire to be a role model in the social media world where they are seen as an influencer, experts,s and role models.

You can be the rockstar that you are by knowing when to post to Instagram. When you are trying to establish yourself online, it works for you and not against you.

Don’t be confused about when is the best time to post Instagram photos. This information is not available to everyone on Instagram, so most people don’t know it.

It is nearly impossible to do things on Instagram without timing them correctly so we have made it easy for you by finding the perfect time to post to Instagram by cutting and dicing them into multiple categories. Here you are!

The Best Day and Time to Post on Instagram – By Days Of Week

In the past, there was a precise science to how Instagram displayed posts on people’s accounts. It simply arranged all followers’ posts in chronological order. It doesn’t matter when you posted it, regardless of how few engagements it received, all your Instagram followers could see it.

Now, fast forward to today. The Instagram algorithm makes it difficult to get enough likes or comments. If you think about it, it’s a double-edged weapon.

You will need to schedule your Instagram posts for the following times each day if you want consistency in the number of likes, comments, and shares.

Instagram posts are most effective on Mondays

Monday is the best day to post to Instagram. Consistent engagement begins at 8 AM and continues until 8 PM. After that, Instagrammers’ usage slowly drops and is most noticeable between 11 PM and 6 AM.

The best time to post Instagram photos on Tuesday

Tuesday is the best day to post to Instagram. Until 10 PM, engagement is still high. After that, the rate of engagement starts to decline slowly.

Instagram’s best time to post is Wednesday

Similar to Monday, 11 AM to 1 PM is the best hour to post to Instagram on Wednesday. The Wednesday morning from 6 AM to 11 PM is the most active day of the week, with a long streak of consistent engagement.

The best time to post Instagram photos is on Thursday

Thursday is the best day to post to Instagram. The highest engagement is between 10 AM and 4 PM. After that, it slowly starts to decrease, reaching its lowest point at 12 AM to 4:00 AM.

The best time to post Instagram photos on Friday

The best day to post to Instagram is Friday. Engagement rates start at 7 AM on Friday mornings and drop to 5 PM at 5 pm. Friday night is the time when engagement rates are lowest, between 10 PM and 7 AM.

Instagram is best used on Saturdays

Saturday is the best day to post to Instagram. Saturday is the second-worst day to post to Instagram, after Sunday. Even during peak hours, engagement rates are lower than on other weekdays. From 4 PM to 8 AM, Saturday has the lowest engagement rate.

Sunday is the best time to post Instagram photos

Sunday is the best day to post to Instagram. However, Sundays have the lowest engagement rates than other weekdays. Sunday is the worst day to post on Instagram if you want to get your post the exposure it deserves. On Sunday, you should not post anything between 6 and 8 AM on Instagram.

In general

  • Instagram’s prime time to upload is Wednesday morning at 11:01 AM.
  • Tuesday is the best day for Instagram to get the most engagement.
  • You are most likely to receive the highest levels of engagement from Monday through Friday between 10 AM and 3. PM.
  • Sunday is the worst day for Instagram posts (no surprise there! ).
  • Late-night hours have the lowest engagement of all times of the day, from around 11PM to 3 AM.

All times expressed in CST.

The Best Day and Time to Post on Instagram by Industry

Instagram’s ability to increase brand awareness has made it a great platform for brands.

For IT companies, when is the best time to post on Instagram

  • Primetime to post to Instagram: Monday, 11 AM to 12:00 AM, 8 PM and 9 PM, Tuesday, 11 AM – 12 AM, Thursday, 12 PM – 1 PM, Friday, 11 AM – 12 PM
  • The best day to post an Instagram photo is Monday
  • Saturday is the worst day to post an Instagram picture
  • The worst time to post to Instagram is between 1 and 7 AM

For Healthcare Brands, when is the best time to post on Instagram

  • Primetime to post to Instagram: Monday, 9 AM to 10 PM, 2 PM and 3 PM, 5 PM to 6 PM; Tuesday, 8 AM to 9 pm; Sunday, 8 AM to 9 pm
  • The best day to post an Instagram photo is Monday
  • Saturday is the worst day to post an Instagram picture
  • The worst time to post an Instagram photo is between 2 AM and 7 AM

For Education Brands, when is the best time to post to Instagram

  • The best time to post to Instagram is Thursday at 2:03 PM and Friday at 4:05 AM and 5 AM respectively
  • The best day to post an Instagram photo is Friday
  • Sunday is the worst day to post an Instagram photo
  • Instagram’s worst time to post: 11 PM to 3 AM

For non-profit organizations, when is the best time to post on Instagram?

  • The prime time to post to Instagram is Wednesday from 10 AM to 5 PM, Friday from 5 PM to 6 PM, and Thursday at 11 AM to 5 PM
  • The best day to post an Instagram photo is Wednesday
  • Sunday is the worst day to post an Instagram photo
  • The worst time to post an Instagram photo is between 2 AM and 5 AM

For Travel brands, when is the best time to post on Instagram?

  • Primetime to post to Instagram: Thursday, 7 AM to 8 AM, Monday, 11 AM to 4 PM
  • Thursday is the best day to post an Instagram photo
  • Saturday is the worst day to post an Instagram picture
  • Instagram’s worst time to post: 11 PM to 5 AM

Instagram’s best time to post for Entertainment and Media brands

  • Primetime to post to Instagram: Tuesday, 1 PM to 5 PM, Wednesday, 11 AM to 12 AM, Thursday, 8 AM to 9 AM
  • Tuesday is the best day to post an Instagram photo
  • Sunday is the worst day to post an Instagram photo
  • The worst time to post on Instagram is between 10 PM and 2 AM

Instagram’s best time to post for Food and Beverage brands

  • Primetime to post to Instagram: Monday, 9 AM to 2 PM, Tuesday, 10 AM to 2:1 PM
  • The best day to post an Instagram photo is Monday
  • Saturday is the worst day to post an Instagram picture
  • Instagram’s worst time to post: 11 PM to 2 AM

Best time to post Instagram content for B2B companies

  • Primetime to post to Instagram Monday, 4 PM to 5 pm
  • The best day to post an Instagram photo is Monday
  • Saturday is the worst day to post an Instagram picture
  • Instagram’s worst time to post: 11 PM to 4 AM

Instagram reels are poised to see huge growth on the platform. Here’s what studies found after analyzing more than 100,000 Instagram reels to determine the best engagement rates.

Day Of The Week Best time to post reels on Instagram
Monday 5 AM, 9 AM, 9 PM
Tuesday 1 AM, 3 AM, *8 AM
Wednesday 6 AM, 7 AM, 10 PM
Thursday 8 AM, *11 AM, 6 PM.
Friday *4 AM, 12 PM, 2 PM
Saturday 10 AM, 6 PM, and 7 PM
Sunday 6 AM, 7 AM, and 3 PM

 

Best Time To Post Videos On Instagram

The night is the ideal time to upload images to Instagram.

People are more likely to upload videos on Instagram between 9 PM and 8 AM, as they are usually at home and have more time.

People who are taking breaks from work have a significant engagement rate with video. The best times to upload new videos to Instagram are between 11 AM and noon, during lunch breaks. 7 PM to 9 pm, after people have left work.

Instagram Stories: When to Post

Nothing is more frustrating than waiting for Instagram views to roll in and posting great stories.

Don’t panic – it is not your stories that are preventing people from viewing your story. It might be the timing at which you post it. One interesting thing about Instagram stories is that they receive two to three times as much engagement than normal posts. If you’re a brand owner, stories can be your best friend.

Knowing your audience and their social habits are key to ensuring the greatest engagement with stories. You will get the most views in the hours prior to work, lunch breaks, and late afternoons.

While people are more likely to post stories during weekends, they are less inclined to look at other Instagrammer stories. Because most people are out on weekends, they tend to post more stories and get their viewers.

You can get more views by posting stories during the workweek. It is only 15 seconds long so it’s a delight to the eyes.

The Best Time to Go Live on Instagram

Live streaming on Instagram is a great way to establish strong relationships with your followers.

When you go live on Instagram, your followers will receive a notification. Think of them in their office, schools, or colleges during work. You may be able to join them on your live video, but they won’t be able to interact with you as much if you live stream during these hours.

If you don’t plan to make an IGTV video, or if you are going live during office hours to interact with people, it is best to save the video to your profile for later viewing.

Deep research has shown that Monday through Friday at 12 PM or 7 PM to 9 PM is the best time for Instagram live. It’s a great time to live stream on Instagram while most people are still on lunch breaks, just like Facebook. Users find that hours after work are the best because followers and audience members tend to unwind and relax by scrolling through their feeds.

India’s Best Time to Post on Instagram

India is the country leading in photo-sharing with over 180 million users who have access to the editing app.

In India, Instagram is at its highest point of popularity. Indians are now spending more time on Instagram than they do on Facebook or Twitter. In India, active Instagram users have more than twice the in one year.

To attract a large audience, it is important to know the best time to post to Instagram in India. Here is an estimation of the best time to post on Instagram in India.

Day Of The Week The Best Time to Post on Instagram in India (in IST).
Monday 3:15 PM, 7 PM, 7:30 PM, and 7:30 AM
Tuesday 12:00 AM, 1:30 PM and 6:30 PM
Wednesday 4:30 PM, 5:30 PM, and 8:30 AM
Thursday 6:30 PM, 9:00 PM, 4:30 AM
Friday 2:30 PM, 10:30PM, 12:30AM
Saturday 8:30 PM, 4:30 AM, and 5:30 AM
Sunday 4:30 PM, 5:30 PM, and 2:00 AM

Posting on Instagram at the best time in the UK

In July 2021, Instagram had around 28.81 million users in the United Kingdom (UK). 40% are women who engage in football conversations via Instagram. These are the kind of people who would love to see their Instagram feeds at the following times:

Day Of The Week Instagram posting times in the UK (EST).
Monday 6 AM, 12PM, 10 PM
Tuesday 6 AM to 6 Pm
Wednesday 8 AM, 11 AM
Thursday 7 AM, 12 Pm, 7 Pm
Friday 9 AM, 4 PM, 7 PM
Saturday 11 AM to 7 PM, 8 PM to 8 PM
Sunday 10 AM – 4 PM

Posting on Instagram at the right time

A number of factors influence an Instagram marketing strategy decision based on insights from your audience.

You can help your content get discovered by following a set of general guidelines. You will need an Instagram marketing strategy tailored to your target audience in order for you to be a thought leader and stay at the top of your niche. You will need to have deep data about your audience in order to create this strategy. These are two ways to extract audience insights from your IG profile.

Method 1: Use Instagram Insights

Instagram Insights are a great way to find out the details of your account. They include everything from the number of people who have seen your posts to the locations where they are being viewed. Here’s how you can access them.

Step 1 – To convert your Instagram account into a business profile, first, you will need to create one. You will need a public Instagram account to do this. Make sure you check your privacy settings first!

Step 2 After you have logged in to your account settings, scroll down to the bottom and click ‘Switch To Business Account’.

Step 3 Tap on the three bars at the top-right corner. Go to “Insights”, which is the fourth option on the list.

Step 4: Tap on “Audience” to scroll down to the bottom to access the “Followers” section. You will find a chart showing the hours and days of the week.

Step 5 Tap on any of the hour bars to reveal how many of your followers were online that day.

Step 6 – Tap “Days”. The chart will display the data for which days your audience is online.

You can access analytics on Instagram profile insights such as impressions, reach and website clicks. Profile views. Followers post engagement. Stories. These data will give you valuable tips and information on the best times to post Instagram content for your audience.

Calculator for Instagram’s Best Time to Post

After you’ve started posting according to the global research-based times it’s time for you to look back at all your posts to see which ones were the most successful (in terms of content, timing, and everything).

You can accomplish this task by simply entering all data into a spreadsheet, and then analyzing the results. This method is not accurate and it doesn’t look very appealing to the eyes when visualizing the data. This is why it’s best to let a social media management tool analyze all of your past posts after you link them to your profiles and generate a heatmap for any need you have.

Once you have identified your ideal times to post, you can simply ensure that you are posting at those times. This is where the biggest problem lies. You need to shift to different platforms to determine your optimal time, and then schedule it to post consistently. You might consider using the same platform Statusbrew to determine your best time and then schedule your posts during peak hours.

Statusbrew is a platform for multiple purposes that will ensure that your Instagram account is up-to-date regularly and that you don’t miss any of the available time slots.

Optimize the Time You Post On Instagram

These tips will help you determine the best time to post on Instagram.

Know your market

The first step to identifying your target audience is to determine what time they are most active on Instagram.

Targeting people who have a 9-to-5 job might make them more inclined to check Instagram in the morning. Targeting college students will make them more active on Instagram, as they are likely to stay up late and work all night.

Be aware of the time zone differences

Posting at the same times every day might not work if your followers are spread across the globe.

If your Instagram followers live in North America, and you have a lot of them, you might start posting to Instagram at 7 AM EST. You could then stop around 9 PM PST (or 12 AM EST) because that is when your followers are most awake due to the time difference.

Identify the posts that are most effective for you (Posts/Stories, Reels, IGTV).

Different types of Instagram posts have different benefits. You need to track which post performs best for each type. 70% of Instagram users read stories each day. This allows brands to share important information with followers.

reels, on the other hand, are a great medium for sponsored posts. is also the best feature to find new trends. According to Instagram’s Business Team, reels were specifically designed to increase your visibility. IGTV videos can be used to create educational content because they are longer (4 hours).

Always prioritize engagement patterns you noticed

Be aware of any spikes in interaction (likes and comments, shares) when your posts are made at specific times of the day. It doesn’t matter what experts or research say about the best times to post on Instagram. What really matters is your behavior.

Keep an eye on what type of posts you are posting to increase engagement. While you might find Friday is the best day for Instagram Stories, Wednesday is the best day for daily feed posts. The more you track, the better you can understand your audience and the way they interact with social media.

At least two images per carousel

It is best to post at least two images per carousel when you are posting carousel posts. Instagram will display the second card to your followers later on the day, increasing the chance of getting more viewers.

To extend the time on Instagram, use Hashtags

It is no secret that Instagram thrives off the use of hashtags. Your post will be more likely to get discovered by non-followers. You should ensure that you’re not only using your brand hashtag but also switching between different hashtag categories. This will diversify the feeds that you may appear in, which ultimately increases your reach.

It’s as easy as that!

Remember that it takes time for things to turn around. If you work hard towards your goal with an organized strategy, you will eventually get there.

Are you looking for a social analytics tool that can track the success of your marketing campaigns? Statusbrew is a social analytics tool that can help you track the performance of your marketing campaigns.

Statusbrew, a social media management tool, supports Facebook, Instagram and Twitter as well as Linkedin, YouTube and Google My Business.

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