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Top 5 Digital Marketing Tools To Help Your Business Grow

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Many human activities have shifted to the virtual realm thanks to the growing technological footprint. Businesses are no exception to this. If you do not havea robust online presence, your company is effectively non-existent.

However, establishing a viable online presence is not a cakewalk. First, you must be proficient with various digital marketing tools to cut through the noise. They can assist you in developing a competitive strategy, monitor real-time performance, and generate long-term revenue. If you are having a hard time cherry-picking appropriate digital marketing tools for your business, read on:

  1. FunctionFox

FunctionFox has a wide range of tools to assist you and your team in collaborating and managing your projects more effectively. For example, as a team leader, you can create and assign tasks to your colleagues and access real-time information about the project’s status.

Work in the creative industry, such as graphic design. You will find FunctionFox’s billing and timesheet features particularly useful. For example, suppose you have created a compelling logo. In that case,FunctionFox can store it until you find a project where you can incorporate that logo. In other words, the tool’s 10 gigabytes (GB) of storage could also help you with effective digital asset management. But how does digital asset management work? Digital Assets are now managed through Digital Asset Management Systems or DAMs, which are software designed to store, organize, manage and protect digital assets. This allows businesses to improve content strategy and simplify content management processes saving them money and time.

Coming back to FunctionFox, the tool accommodates an unrestricted number of customers and projects. It allows users to personalize their account settings to be compatible with their organization’s workflow. It lets users track project budgets, estimates, quotations, and expenditures.

Apart from that, FunctionFox also brings a host of multitasking options to your disposal. When you have a problem with FunctionFox, you can always rely on their customer service.

  1. ActiveCampaign

ActiveCampaign is an email marketing and contact management platform that makes it simple for businesses to communicate with their customers. The software enables you to personalize each contact’s experience by creating newsletters and triggering campaigns based on their preferences. With the campaign builder and extensive template library, you can quickly and easily create eye-catching emails and send them to the relevant recipients.

The platform has some distinctive machine learning capabilities as well. For example, they allow you to keep tabs on when your contacts open your promotional emails. After that, the software automatically sendsemails throughout subsequent campaigns at optimal hours to enhance engagement.

Moreover, ActiveCampaign tracks the likelihood of a lead becoming a customer. The software generates positive or negative rankings based on how contacts engage with your material, such as signing up for a webinar or ignoring your emails.

  1. BuzzSumo

BuzzSumo can assist you in elevating the quality of your content. It is a one-stop shop for all your content research and social media analysis needs, and it can even assist you in discovering new trends. BuzzSumo is a cloud-based platform. That implies that no software installation is necessary. Instead, launch your web browser, navigate the website, and enter your credentials.

In addition, the software is known for its user-friendliness. After logging in, you can type a keyword into the search bar and press “Go!”.BuzzSumo can pull off the trending articles and best-performing blog posts in a breeze, be it a single word, a few words, or a long-tail word. What makes BuzzSumo so appealing is its in-depth filter, which allows you to delve as deeply as you like. It is possible to narrow down the results by content type, language, date, wordcount, and country. In addition, you can save a particular search result by selecting the “Save Search” option.

The tool also features an option called “question analyzer.” It comes in handy to understand any questions that your clients or readers may have. When you enter a keyword into the search bar, BuzzSumo’s question analyzer scours the web for relevant queries. You can look up questions about your brand, services, products, and more. These insights will come in handy in the decision-making process.

  1. Leadfeeder

You must have a comprehensive B2B lead generation plan to acquire leads. However, the effectiveness of these tactics largely depends on whether or not consumers fill out your lead generation form. Studies find that only3% of your website visitors are likely to leave some contact information.

That is where Leadfeeder comes in. It can help you to connect with the remaining 97% of visitors. Leadfeeder can identify anyone visiting your website and reveal pages they are frequently navigating.Regardless of the size of your companyor industry, the software is ideal for all businesses.

With Leadfeeder, you can also narrow down the quality and relevant leads by applying various filters such as visited pages, industry, employee count, country, etc.In addition, you may also use advanced filters to refine the leads further. These filters include visit length, traffic source, andpageviews per visit.

Leadfeeder is compatible with various services, including LinkedIn and Google Analytics. Additionally, Leadfeeder can be linked with Customer Relationship Management (CRM) applications, enabling the addition of leads straight to the sales pipeline.As a result, you will not lose out on the opportunity to convert the most relevant information.If you want, you mayexploit the feature to get notified via email when specific companies visit your website.

  1. Pardot

Digital marketing experts strongly recommend using Pardot. Pardot is best suited for B2B sales and marketing automation as a marketing automation platform. Typically,B2B sales require a longer sales cycle and complex decisions.Pardot’s email marketing solution provides automated support to meet these requirements adequately.

This tool will give you access to features like lead management, batch emailing, landing page creation, drip marketing, and real-time sales notifications. However, the Enterprise version includes additional features such as bespoke security controls, more storage capacity, and a dedicated IP address.

At each stage of the marketing funnel, Pardot generates detailed reports. Though the reports can be customized, the default options should suffice for most marketing departments. Pardot can calculate your marketing campaign’s return on investment (ROI) and show you how that ROI affects revenue.

Conclusion

When it comes to turning your business into a success story, it is no longer necessary to have a multimillion-dollar marketing expenditure to stay ahead of the pack.Digital marketing has leveled the playing field for all businesses. That being said, making the most of digital marketing largely depends on your ability to pick the right tools to get the job done.

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