I’ve outlined the three main categories of social media tactics below. Depending on your business, you might only want to use one or two of these categories. If that’s the case then great! You’re already ahead of the curve. If not, don’t worry about it too much because at least you now know what options are out there for you to implement into your company’s social media strategy. Let’s take a deeper look at each category…
Tactic #1: Brand Monitoring & Listening
This tactic is all about listening and responding to mentions of your brand online. Your goal here is to make sure people are talking about your brandin a positive manner, if they aren’t, you jump in to participate in the conversation and have your voice heard. Companies that are good at this tactic understand their customers really well. They know what frustrates or pleases them which allows them to respond with pinpoint accuracy whenever someone complains online. When a company is doing it right, they’re also sharing important customer feedback with their product teams so changes can be made which will then lead to more positive mentions of the brand. If you’ve been thinking about monitoring your business on social media, here’s a list of tools that will help get you started:
Tactic #2: Content Curation & Publishing
This tactic revolves around finding content relating to your industry and sharing it via social media channels such as Facebook, Twitter and LinkedIn. Whether you’re sharing content that you’ve created or someone else’s, its important to ONLY share things that are relevant to your audience. When I say relevant, I mean the content should tie back into what your company does and who it serves. By doing this, you’ll be able to keep people interested in checking out your social media profiles because they know they’ll find interesting information there. Here are some tools for finding good content by industry:
Tactic #3: Paid Advertising
Paid advertising on social media platforms allows businesses of all sizes to reach bigger audiences which means more leads, customers and sales for their business. Facebook Ads has gotten really popular recently thanks to their awesomely powerful targeting options. If you have a budget of $5-$10k per month then I’d recommend putting it into Facebook Ads for maximum results. If you don’t have that kind of budget, no worries. There are plenty of other platforms you can use to get the job done.
Some Extra Tactic Categories
Influencer marketing is probably the most talked about tactic in social media right now (especially on YouTube). These tactics revolve around finding popular content creators within your industry and collaborating with them to cross-promote each others’ products/services. This type of advertising typically has an insane ROI because the people who follow these influencers already love their content so they’re likely turn into customers once someone they trust recommends your product or service to them. While this tactic can be really powerful, it does require some time and money to properly execute.
This tactic is all about getting people with a large following of fans on social media involved in your new business or product launch. They’re typically called upon for support through an email campaign while the product is still being developed. Once you have reached your goal, they’ll also help get the word out by sharing links to your project via their social media profiles so they can raise more funds for you which will increase the amount of attention you receive. There are many different types of crowdfunding platforms available online these days, but Kickstarter has been one of the most popular ones around ever since it launched back in 2009. If you think this tactic seems like a good fit for your business, here’s a tutorial on how to use Kickstarter for crowdfunding.
This tactic is really powerful because it can help you get in touch with important influencers in your industry who have the power to drive serious traffic to your website and social media profiles. While using automated email outreach tools can be helpful, here’s a list of 21 hand-picked contact information websites that offer free email addresses from some of the internet’s most popular content creators. If someone has been featured or interviewed on one of those websites, chances are they’re more likely to respond to an email sent from there as opposed to a generic email address.
Social media marketing is becoming more and more important every day. That’s why it’s crucial to find the best ways for your business to reach its target audience. The tactics I’ve shared in this article are only some of the many options available to you. Whats most important here is that you take action on what you’ve learned today by testing out a few of these strategies yourself. If one isn’t performing well, try another until something sticks. Keep experimenting with different things until you get results that make sense for your company.