LinkedIn is a platform that launches and grows the careers of many. It has also become a go-to place for software engineers, entrepreneurs, and freelancers to connect with businesses seeking technical staff or project development.
However, many startups still struggle to find ways to use LinkedIn effectively in their marketing processes. You’re missing out on many potentials if you have a small business and aren’t using LinkedIn as part of your marketing strategies.
Apart from using LinkedIn lead generation software to speed up lead automation, there are several other ways you can improve your business relationships on this platform to generate sales and lead to more opportunities for interaction. Here are some tips for using LinkedIn to promote your business:
1. Use LinkedIn’s Power Search tools
LinkedIn has many tools that can help you find users within your target audience based on what they do, where they live and many other factors.
One of the most useful is the Power Search tool, which allows you to search for people with specific criteria. For example, if you want to find people who have attended events in your industry, you can use this feature instead of manually searching through LinkedIn groups or pages.
LinkedIn also provides advanced search options that narrow down results further so that only relevant people are displayed.
For example, if you’re looking for someone who works at a particular company but lives in another city, you can use this feature to filter out candidates who aren’t local.
2. Create a Professional Profile
If you want to stand out from the crowd, it’s important that your profile looks professional and stands out from the rest of the crowd on LinkedIn. Also, you should know the best time to post on LinkedIn. Your profile should contain:
- A clear and simple summary of your business or personal achievements
- A picture of yourself that matches your brand image and personality (i.e., don’t just upload a generic headshot)
- A clear description of what makes you different from other businesses in your field (this will show up when people search for keywords related to your industry)
3. Share Content Relevant to Your Industry
As a startup, you have limited resources. What are you doing if you’re not focused on building a product that provides value for your users?
Startups need to focus their energy on creating new customers, which is why sharing content relevant to your industry is important.
The best way to do that is by sharing content others in your industry have created. Such will give readers an idea of what you’re trying to accomplish and how you’re going about it.
You might also consider creating some of your content based on the popular topics among your target audience. If there’s something specific that readers want to learn about but aren’t getting from other sources, then write about it!
4. Use Hashtag Posts
Hashtag are a great way to engage with your audience and are especially useful in LinkedIn marketing.
LinkedIn hashtags are also a great way to get more exposure for your business and connect with other professionals in your industry. They are applicable to businesses such as restaurants, hotels, and event planners.
Here’s how you can use hashtags in your LinkedIn posts:
Use the hashtag #hashtags in your posts or email signature. For example:
1) Use the hashtag #womenswear when posting about women’s clothing.
2) Use the hashtag #marketing when discussing marketing strategies for startups.
While there is an abundance of social media platforms to choose from, LinkedIn is an excellent option for startups with a business-to-business focus.
The networking platform offers small to mid-size businesses the opportunity to reach their target audience and grow their customer base more easily than on other social media platforms.
The key point is to ensure that you’re engaging with your contacts in an authentic manner and tailor your strategies to your own company’s needs. As always, with social media platforms, transparency goes a long way.