Creating a successful eCommerce business that will bring you decent income is not an easy task. You can spend all the time creating the perfect design for your store, picking all the trendy items, but still not getting the desired results. The reality is that the competition in the eCommerce business is rough, so you have to bring your A-game to succeed.
Technology development has enabled more people to start their eCommerce businesses in the easiest way possible. Nevertheless, to start, just like starting any other business, you need to invest money, time, and hard work. Not everyone has the financial means to start their business, but luckily many options can help you fund your startup eCommerce business. Many banks and individual lenders offer excellent e-Commerce loans to help you become an eCommerce business owner.
What Are the Benefits of eCommerce?
As you probably know, eCommerce is the buying and selling products online. eCommerce is extremely popular among buyers because more and more people choose to shop online rather than going into a physical store. There are countless benefits of having an eCommerce business, and here are just some of them:
- You’ll reduce costs
- The buying process is faster
- You’ll get advertising and marketing for affordable prices
- You’ll have no reach limitations
- You can create your store and product listing
- You’ll be able to respond faster to buyer and market demands
- You’ll get many payment options
How to Increase Your eCommerce Sales?
If your sales are not the way you want them to be, there are ways you can try to increase them without putting too much effort or investing too much money. If you don’t know where to start, here is some excellent advice that will enable you to transform your eCommerce sales with minimal effort.
Build an Email List
Email marketing is extremely beneficial, but not many eCommerce business owners use it. With a strong email list, you can target and retarget customers more than on social media platforms. Use email marketing to give your customers information when your store has a discount, add signup boxes at checkout, and other tactics that can increase your store’s traffic organically.
Also, an excellent way to use email marketing to boost your sales is always personalizing your emails. Buyers appreciate it when they get personal mail from an online store, which will make them return.
Set Targeted Pricing
The market is constantly evolving, and eCommerce business owners are constantly adjusting their launch promotions and prices. If your store doesn’t have targeted and specialized pricing models, your business will not thrive. That is why you need to optimize your prices through IP geolocation. When you use IP geolocation, you’ll be able to analyze your traffic and offer specialized pricing. If you offer the same product at the same price for customers in the USA and India, you’ll start losing your profit. When creating the prices, you must consider the tax rates.
Use Scarcity to Attract More Buyers
There’s nothing more attractive for buyers than scarcity. When a product is available in limited supply or if there’s a sale available for a short time, buyers will be 100% more attracted to get that product, even if they don’t need it. To boost your eCommerce sales, you can try adding a countdown timer during sales, hosting flash sales, offering limited free shipping or marking your product as a limited edition. Researchers show that imploying scarcity in your marketing strategy can double your sales and increase the click-through rate by 15%. This indicated that making slight changes in your tactic can lead to an increase in sales.
Make Your eCommerce Store Mobile-Friendly
People love shopping from their mobile phones because it’s simpler. Shopping from the phone is a popular trend, and it’s believed that more than 40% of eCommerce sales are done through mobile devices. Make sure that your website is not only designed to perfection but also that design is optimized for mobile phones. The competition in the eCommerce business is rough, and if you don’t offer a top-notch mobile experience to your buyers, you can end up losing a lot of opportunities and a lot of money.
Start Using Instagram
Instagram has more than 1 billion active users, one of the most popular social media platforms, making it one of the best platforms for getting sales opportunities. You can use your business’s Instagram profile to link to your eCommerce store and attract more buyers. Use top-notch product pictures to catch your Instagram follower’s attention, and link that photo to the product page on your eCommerce store. This is one of the simplest methods that can help you attract more buyers and increase your sales.
Display Your Product Reviews
More than 75% of customers use online reviews to get information about their purchases. If you don’t have product reviews on your site yet, it’s time to change that because you’re losing potential income. Add ratings to your products and encourage buyers to leave an honest product reviews. Also, don’t be shy to ask your loyal customers to leave a review; product reviews ate the best way to build trust in your brand.
If you work hard and make slight changes in your strategies, you can easily increase your eCommerce sales with minimal effort. If you’re unsure how to start the process, follow our pieces of advice because while they’re effortless, they can help you raise your eCommerce store to success.