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How to Create Engaging Images for Social Media & Attract Traffic

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Social media is a powerful tool for marketing your business. By sharing engaging images, you can attract more traffic to your website. This article will show you how to create attention-grabbing images for social media. 

We will also provide tips for choosing the right images and using them to improve your marketing efforts. Let’s get started!

Top 5 types of social media posts that boost engagement

Before we start talking about posts that can help you grow engagement, we need to know what social media platform you are going to use. The major platforms for business are Instagram, Twitter, Linkedin, Facebook, and Pinterest. You can use a few of these websites, or all at once depending on the type of business you have.

There are a ton of different types of social media posts that can help boost engagement. Here are five of the most popular: 

  1. Instagram posts can be anything from behind-the-scenes photos to sneak peeks of new products or services.
  2. Facebook posts: Engaging Facebook posts can be anything from quizzes and polls to interesting articles or videos.
  3. Twitter posts: Twitter is all about engaging with others, so tweets that start a conversation or ask a question are always a good bet.
  4. LinkedIn posts: LinkedIn is a great platform for sharing industry news, helpful tips, or even job openings.
  5. Pinterest posts: Pinterest is all about visuals, so posts with eye-catching images or infographics are sure to stand out.

No matter what social media platform you use, there are plenty of ways to boost engagement with your posts. Just be creative and think outside the box!

Tips on How to Increase Engagement with Your Social Media Posts

Do you struggle to create interesting, engaging images for social media? Are you looking for ways to attract more traffic to your blog or website? If so, you’re in luck! In this blog post, we’ll share some tips and tricks for creating attention-grabbing visuals that will help you stand out from the crowd. So what are you waiting for? Let’s get started!

1. Choose an interesting image to post on social media

Images are worth a thousand words, and that couldn’t be more true when it comes to social media. With platforms like Instagram, visuals are everything. 

That’s why it’s so important to choose an interesting and eye-catching image to post. But how do you do that?

  • Think about what your audience is interested in. What kind of images are they drawn to?
  • Take a look at your competition. What kind of images are they posting? How can you make yours stand out?
  • Use high-quality images. This will make a big difference in how your image looks on the screen.
  • Be creative! Don’t be afraid to experiment with different kinds of posts, such as Instagram polls or post-carousel.
  • Think about what kind of message you’re trying to communicate. Do you want to show off your product or service?

So, if we sum up everything written above: you need to keep an eye on your competitors, experiment with different post types, and use high-quality images and videos.

2. Use videos

Video content is one of the most popular and engaging types of content on social media. In fact, according to recent studies, people are 85% more likely to engage with video content than with other types of content. This is especially true on platforms like Instagram and TikTok, which are built around video content. 

Reels on Instagram is a new feature that allows users to create videos up to 60 seconds long using photos and videos from their camera roll. These videos can be edited and shared as stories or posted as regular posts. Reels are a great way to share memories with friends and family or to promote your business or brand. 

TikTok is a social media app that is especially popular with teenagers and young adults. TikTok allows users to create short videos (usually less than 15 seconds) that can be shared on the app or on other social media platforms. 

Many celebrities and brands have started using TikTok to reach younger audiences, and the app has quickly become one of the most popular apps in the world. So, think about video content that you can create for your business because videos are way more engaging than any image.

3. Use typography to create a catchy headline or slogan

Adding typography to images is a great way to increase engagement on Instagram stories and Facebook, and Youtube. 

It can help to convey a message or add emphasis to a point you’re trying to make. When choosing the type for your image, keep in mind the following:

  • Choose a font that is easy to read
  • Stick to one or two fonts
  • Use a font that contrasts well with the image
  • Avoid using more than three different colors
  • Use simple and clean lines
  • Be creative! Have fun with it!

Adding typography to images is a great way to increase engagement, but make sure to follow these guidelines for easy readability and contrast.

If you are looking for a perfect tool to add text to your images, Canva is a perfect choice for you. This tool is very easy-to-use even without specific design skills. 

Instagram post created with Canva

You can choose one of the thousands of free social media pre-made templates for Instagram, Youtube, Pinterest, and Facebook available in Canva. 

4. Use different types of posts

When it comes to social media, one size does not fit all. Different social platforms require different content strategies in order to be successful. For example, on Instagram, it’s important to post beautiful, eye-catching images that will catch people’s attention.

However, on Facebook, you may want to post more text-based content as well as images. TikTok is a video-based platform, so you need to come up with interesting video ideas and incorporate them properly.

So, how do you choose an interesting and eye-catching image to post on social media?

Here are a few tips:

  • Use high-quality images that are clear and sharp. Blurry or low-resolution images will not only look bad, but they will also reflect poorly on your brand.
  • Think outside the box. Don’t just post images that are typical or expected. Try to be creative and come up with something unique that will stand out from the rest.
  • Pay attention to the colors in your image. Bright, bold colors tend to do well on social media, so try to incorporate them into your posts.
  • Use typography to engage your followers and add call-to-action.


As you can see, there’s no one-size-fits-all answer when it comes to social media posts. You need to experiment with different types of posts and find what works best for your followers. 

Keep in mind the basic principles we’ve outlined – use videos and images whenever possible, add typography to your images, and make sure your posts are relevant to your target audience. 

Don’t be afraid to experiment with your social media posts and see what resonates best with your followers. What type of post do you want to try next?

image designed with Canva

You can choose from a thousand pre-made templates for every social media platform, whether it’s Pinterest or Instagram.

  1. Experiment with different layouts and formats until you find what works best for you
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