In-game advertising has quickly become one of the most popular ways to advertise your products and services. In fact, in-game ads have increased since 2016 by over 36%. This is because they are highly effective at getting your message across to gamers.
So what are some of the benefits that come with using in-game ads? Here are five reasons why you should consider using them in your next marketing campaign:
Advertisers get the attention of gamers
In-game advertising is a great way for advertisers to get the attention of gamers. Gamers are more engaged than other audiences and are more likely to remember ads in games. This means that when advertisers use in-game advertising, they have better chances at reaching their target audience and getting them to respond to their ads.
In-game advertising allows advertisers to reach new audiences
In-game advertising is a great way to reach new audiences. Gaming is a popular activity among teens and young adults, but people of all ages and genders also play it.
And if you’ve ever seen the lines at the midnight release of a game like Call of Duty or Battlefield, you know that people from all walks of life enjoy games. In short, in-game advertising allows you to reach customers who may not be familiar with your brand yet—but they’re having fun playing games anyway.
According to a programmatic campaign expert StackAdapt, “Unlock the power of in-game advertising and reach an engaged and influential gaming audience in an emerging advertising channel.”
In-game advertising allows you to target ads more effectively
In-game advertising allows you to target ads more effectively, which means you can reach specific players and audiences. Games are great for advertisers to reach their audience, as games tend to attract gamers with similar interests. Advertisers can also target specific games, so they don’t waste money on ads that their audience would never see.
In-game advertising is a great way to reach younger audiences
If you’re looking to reach younger audiences, in-game advertising is the way to go. Studies have shown that the average age of a gamer is 35, but that doesn’t mean older players can’t be found in abundance. In fact, according to Nielsen’s GamePlay Pulse data from 2017, 25% of gamers are 45 or older; meanwhile, 46% are between 18 and 44 years old (the remaining 29% are below 18).
Additionally, 68% of gamers prefer playing on consoles rather than on personal computers or mobile devices like smartphones and tablets—and 59% play games at least three hours per week.
In conclusion, in-game advertising is a great way for advertisers to reach younger audiences. For example, advertisers can target ads based on gender, age group, location or even interests. In addition to reaching teens and young adults directly in their gaming environments, this type of advertising also allows you to engage with them later on social media platforms like Facebook or Instagram.
Setting up an XR ad campaign is easy and affordable compared with other kinds of digital marketing strategies used today by brands—so why not give it a try?